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Home > Salesforce > Accredited Professional Certification > Marketing-Cloud-Personalization

Marketing-Cloud-Personalization Marketing Cloud Personalization Accredited Professional Exam Question and Answers

Question # 4

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A.

The agent uses a customized next best offer widget powered by the interaction studio connector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

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Question # 5

In which two locations in the page Type definition can a developer pass in attributes?

A.

is Match

B.

onActionEvent

C.

cashDom

D.

listeners

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Question # 6

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A.

The option to include built-in fields on a segment export

B.

The option to exclude anonymous fields on a segment export

C.

The option to include all custom fields on a segment export

D.

The option to send segment date to Marketing Cloud

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Question # 7

What are three areas a business user can apply custom catalog dimensions?

A.

Template filtering

B.

Segmentation

C.

Reporting

D.

Recipe exclusions and boosting

E.

Campaign targeting

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Question # 8

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

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Question # 9

Which two items can be included in the total engagement score calculation?

A.

Identity merge date

B.

Visits

C.

Actions

D.

Time of Day

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Question # 10

Which data feed integrates purchase data into a profile in interaction studio?

A.

Interaction feed

B.

Conversion feed

C.

Transaction feed

D.

Catalog feed

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Question # 11

What can you learn from segment compare on the segment detail tab?

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

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Question # 12

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A.

Use a segment to setup a filter, then use the filter in campaign statistics

B.

Use a segment to set a global goal

C.

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.

Use engagement compare functionality to see the differences in key metrics and behaviours

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Question # 13

How many total global goals and filters can you define for your dataset in IS?

A.

64 total for both filters and goals

B.

25 filers and 25 goals

C.

Unlimited

D.

300 total between filters and goals

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Question # 14

How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?

A.

30 Seconds

B.

30 milliseconds

C.

1 second

D.

1 minutes

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Question # 15

Where can a developer access pre-built Global Templates?

A.

View List Template option in the Launcher

B.

From the Templates list when building a campaign

C.

From code examples in developer docs

D.

Templates menu under the web Campaign menu in the U

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Question # 16

How are anonymous visitors tracked?

A.

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

B.

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

C.

The customer must assign a unique alphanumeric identifier using a first-party cookie

D.

The browser assigns a 3rd party cookie

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Question # 17

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

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Question # 18

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A.

Single view of customer

B.

Unified customer profile

C.

Unified view of customer

D.

Single Source of Truth

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Question # 19

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A.

Server-side campaign

B.

Web campaign

C.

Mobile campaign

D.

Email campaign

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Question # 20

What are the three types of mobile campaigns a business user can create in IS?

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

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Question # 21

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A.

The option to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

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Question # 22

How does Guardian determine the expected range for a given metric?

A.

Guardian uses continuous machine learning to set predict the expected range

B.

Guardian comes with pre-built ranges for each metric, which cannot be configured

C.

Guardian uses upper and lower bounds set by the user for each metric.

D.

Guardian queries the Data warehouse to establish logical the expected ranges

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Question # 23

What three features are used to support mobile web personalization?

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

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Question # 24

What three components are defined by the developer in the Sitemap?

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

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Question # 25

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Question # 26

What is a rule criteria that you can use in the segment creation process?

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Question # 27

In the user interface what is the visual representation of the data about a single visitor including preference?

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

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Question # 28

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A.

Javascript Beacon

B.

Visual Editor

C.

Web SDK

D.

Web Extension

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Question # 29

When should you define goals and filters?

A.

After launching a campaign that you want to measure against a goal or filter

B.

Over time, when you have something new you want to meausure

C.

When you are reviewing campaign statistics for a published campaign

D.

Before launching a campaign that you want to measure against a goal or filter

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Question # 30

In which two locations in the pageType definition can a developer pass in attributes?

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

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Question # 31

What is the purpose of defining content zones in the sitemap?

A.

To define where campaigns can render on a website

B.

To report on web campaign performance

C.

To specify the size of the content that will be used

D.

To ingest catalog information from the page

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Question # 32

How many times can a visitor accomplish a goal in interaction studio?

A.

It varies depending on the setup of the goal segment

B.

Each time a visitor leaves and rejoins the goal segment

C.

Only once for all time

D.

No more than twice or the goal completion will no longer be counted

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Question # 33

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

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