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Marketing-Cloud-Personalization - Marketing Cloud Personalization Accredited Professional Exam

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Marketing-Cloud-Personalization Questions and Answers

Question # 1

How many total global goals and filters can you define for your dataset in IS?


64 total for both filters and goals


25 filers and 25 goals




300 total between filters and goals

Question # 2

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?


Use a segment to setup a filter, then use the filter in campaign statistics


Use a segment to set a global goal


Use a segment to specify certain actions, which can be set as the goal for a campaign


Use engagement compare functionality to see the differences in key metrics and behaviours

Question # 3

What can you learn from segment compare on the segment detail tab?


To understand view time purchases attributes revenue by category


To compare users, engagement activity and other actions across segments displayed


To view individual users that are part of the segment


To understand what campaign use the segment for targeting

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