Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23) Question and Answers

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

Add completion actions to the form: add to list and assign to user > add the list as the recipient list

in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Primary - Campaign Source Attribution

B, Einstein Attribution

Account-to-Opportunity Matching

First Touch Model

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Create a form handler and enable data kiosk entry mode.

Create a form handler to link to an existing form on the website.

Twitter

Facebook

CD Linkedln

AddThis

FullContact

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

Identify the currently mailable and unmailable prospects in their current email provider.

How many emails a month were sent from the current email provider

The date LenoxSoft last compared data between the email provider and Salesforce.

When was the last time a prospect was emailed in their current email provider.

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion

Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >

Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder

email"

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead

of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND

"Adjust score :: +10" to the Form

Trigger, action and rule

Trigger, activity and rule

Trigger, activity and check

Trigger, listen and check

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

Choose which sender IP to use

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

Email link click

File open

Specific email link click

Form handler error

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable "Business Unit'connector setting

Use the Marketing Cloud Account Engagement Lightning App

The prospects were set to "true" for opted out and set to "false" for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to "false" for opted out and set to "true" for do not email.

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Static Public List

Email Preference Center and Dynamic Public List

The Country field has validation enabled and the updated field values did not match existing values.

The user who performed the import is not the assigned user listed on the remaining prospects.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

Landing Pages

Social Posts

Layout Templates

List Emails

Content Files

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

True

False

Einstein Lead Score

Einstein Campaign Insights

Marketing Cloud Account Engagement Business Units

Einstein Behavior Scoring

You can add up to 25 variations of content

You can base variations on Scoring Categories

You can add dynamic content to web pages

You can use dynamic content in subject lines

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Create both a landing page and form using the enhanced landing page experience.

One each type

Many, but only Salesforce

One

There are no restrictions about that

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

The "Analytics View Only Embedded App" permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Automatically remove prospects from the program when an email reply trigger is met.

Increase the wait time on the Email send action steps.

Set the Engagement Studio program to repeat every 10 days.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Dynamic List

Test List

Static or Dynamic list

Static List

Survey Monkey

Youtube

GoToWebinar

Olark

Add engagement history lightning component to lead & contact page layouts.

Add emails to campaign start displaying engagement history metrics on campaigns.

Add engagement history activity related lists to lead & contact page layouts.

Add engagement history metrics related lists to campaign page layouts.

Completion Action

Automation rule match All

Automation rule match Any

Page Action

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Monitor no of visitors, social post enagements and natural search reports month over month

Monitor no of visitors, form conversion and email click-through rate reports month over month

Monitor no of prospects, social post enagements and paid search reports month over month

Monitor no of prospects, form submission and email open rate reports month over month

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Click Through rate

Email Complain Rate

HTML Open Rate

Spam complaints.

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

50$

100$

It's always free

15$

Disable open tracking within account settings.

Only send emails to prospects who do not use Apple Mail.

Enable visitor filters for all customers so opens are not tracked.

A Use the Open Rules Audit to remove opens as criteria in their automations.

Create a test list of approved users to use in the testing tab of the email now.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Create a static list of approved users to use as the recipient list in the sending tab.

5

3

10

15

Import and update users

Table action updated users

Marketing Cloud Account Engagement Admin changed each email address

User sync mapped email address

Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Create a custom email preference center page.

Minimize public lists used in marketing emails.

Remove the global opt out link from marketing emails.

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

Facebook

Twitter

Linkedln

Zone

WhatsApp

Instagram

Tumblr

The campaign is not a connected campaign so the data is not syncing.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Geolocation

Lookup Relationship

Date/Time

Time

Text Area (Rich)

Date/Time

Formula

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Manually create and map custom fields in Marketing Cloud Account Engagement.

Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Enable custom field creation via the Salesforce Connector.

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Sales

Marketing

Administrator

Sales Manager

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

IP allowlist

Tracker domain

Custom redirects

Page actions

25

100

15

50

True

False

Always 100

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a

dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Set up scoring categories > create custom redirects associated with the scoring category > set

completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"

based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -

Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

Set the sender of the email as a specific user.

Set the sender of the email as a custom CRM user.

Set the sender of the email as the account owner.

Set the sender of the email as the assigned owner.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Administrator

Sales User

Marketing Manager

CD Marketing

Sales

Sales Manager