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Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23)

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Marketing-Cloud-Account-Engagement-Consultant Questions and Answers

Question # 1

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?


Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.


Assign to queue that Marketing users own then use active assignment rules to reassign the leads.


Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.


Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Question # 2

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?


Click Through rate


Email Complain Rate


HTML Open Rate


Spam complaints.

Question # 3

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

What could be the issue?


The landing page on a browser with the cookies cleared was not tested.


The same layout template on both the form and the landing page was not used.


The %%content%% variable tag in the layout template code was missing.


The form HTML embed code in the layout template code was not used.

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