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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (SP25) Question and Answers

Question # 4

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.

What is the most efficient approach to handle this requirement?

A.

Use Business Unit Aware activation.

B.

Separate the Outlet brand into a data space.

C.

Separate the brands into six different data spaces.

D.

Create a batch data transform to generate a DLO for the Outlet brand.

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Question # 5

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.

What should the consultant do to accomplish this?

A.

Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B.

Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C.

Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D.

Use formula fields based on the account Country field to filter incoming records.

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Question # 6

A customer notices that their consolidation rate has recently increased. They contact the

consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A.

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B.

Duplicates have been removed from source system data streams.

C.

Identity resolution rules have been removed to reduce the number of matched profiles.

D.

Identity resolution rules have been added to the ruleset to increase the number of matchedprofiles.

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Question # 7

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A.

SMS

B.

Email

C.

CloudPage

D.

Mobile push

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Question # 8

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?

A.

Predictive troubleshooting

B.

Enhanced reporting tools

C.

Real-time data integration

D.

Automated customer service replies

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Question # 9

What is a reason to create a formula when ingesting a data stream?

A.

To concatenate files so they are ingested in the correct sequence

B.

To add a unique external identifier to an existing ruleset

C.

To transform is date time field into a dale field for use in data mapping

D.

To remove duplicate rows of data from the data stream

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Question # 10

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

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Question # 11

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

A.

Use Data Cloud to connect with analytic tools, like Tableau.

B.

Use calculated insights to determine when and how to engage with various customers.

C.

Create segments based on the ingested data and insights to activate in Marketing Cloud.

D.

Use Data Cloud to ingest data from various available data sources.

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Question # 12

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

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Question # 13

A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.

To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the

proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.

What is the most efficient way to guarantee that the various phone number formats are standardized?

A.

Create a formula field to standardize the format.

B.

Edit and update the data in the source system prior to sending to Data Cloud.

C.

Assign the PhoneNumber field type when creating the data stream.

D.

Create a calculated insight after ingestion.

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Question # 14

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?

Choose 2 answers

A.

At least one measure

B.

At least one dimension

C.

At least two objects to Join

D.

A WHERE clause

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Question # 15

A consultant is troubleshooting a segment error.

Which error message is solved by using calculated insights Instead of nested segments?

A.

Segment is too complex.

B.

Multiple population counts are in progress.

C.

Segment population count failed.

D.

Segment can't be published.

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Question # 16

What does it mean to build a trust-based, first-party data asset?

A.

To provide transparency and security for data gathered from individuals who provide consentfor its use and receive value in exchange

B.

To provide trusted, first-party data in the Data Cloud Marketplace that follows all complianceregulations

C.

To ensure opt-in consents are collected for all email marketing as required by law

D.

To obtain competitive data from reliable sources through interviews, surveys, and polls

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Question # 17

A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.

What is recommended to package and promote this configuration to the customer's second org?

A.

Use the Metadata API.

B.

Use the Salesforce CRM connector.

C.

Create a data kit.

D.

Package as an AppExchange application.

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Question # 18

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.

Which features support this use case?

A.

Calculated insight and data action

B.

Calculated insight and segment

C.

Streaming insight and segment

D.

Streaming insight and data action

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Question # 19

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

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Question # 20

A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping.

Which term describes the process of mapping these different schema points into a standard data model?

A.

Segment

B.

Harmonize

C.

Unify

D.

Transform

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Question # 21

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

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Question # 22

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage

activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A.

Nested segments

B.

Segment exclusion

C.

Calculated insights

D.

Segment membership data model object

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Question # 23

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

A.

Is Today

B.

Is Birthday

C.

Is Between

D.

Is Anniversary Of

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Question # 24

Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.

How should Cumulus Financial solve this business requirement?

A.

Duplicate the Individual DM0.

B.

Duplicate the Contact DLO.

C.

Create two identity resolution rules in the same data space.

D.

Use two data spaces.

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Question # 25

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

A.

In Data Cloud settings

B.

On the individual data profile in Data Cloud

C.

In Marketing Cloud settings

D.

through Consent API

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Question # 26

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

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Question # 27

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,

and work phone as three separate fields for its customers on the Contact record. The company plans

to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure

all the different phone numbers are properly mapped and available for use in activation?

A.

Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to theContact Point Phone data map object from the Contact data stream.

B.

Ingest the Contact object and use streaming transforms to normalize the phone numbers fromthe Contact data stream into a separate Phone data lake object (DLO) that contains three rows,and then map this new DLO to the Contact Point Phone data map object.

C.

Ingest the Contact object and then create a calculated insight to normalize the phone numbers,and then map to the Contact Point Phone data map object.

D.

Ingest the Contact object and create formula fields in the Contact data stream on the phonenumbers, and then map to the Contact Point Phone data map object.

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Question # 28

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.

How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

A.

Set the activation schedule to hourly.

B.

Configure the data to be ingested in hourly batches.

C.

Set the journey entry schedule to run every hour.

D.

Set the insights aggregation time window to 1 hour.

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Question # 29

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.

Which two features should a consultant consider for this use case?

Choose 2 answers

A.

Data Action

B.

Profile API

C.

Lightning Web Components

D.

Query APL

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Question # 30

A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?

Choose 2 answers

A.

Identity Resolution

B.

Data Actions

C.

Data Explorer

D.

Query API

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Question # 31

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.

Which filter operator on the Engagement Date field fits this use case?

A.

Is Between

B.

Greater than Last Number of

C.

Next Number of Days

D.

Last Number of Days

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Question # 32

An analyst from Cloud Kicks needs to get quick Insights to determine the average sales per day during the past week.

What should a consultant recommend?

A.

salesforce flows

B.

Lightning web component utilizing Query API

C.

Salesforce reports

D.

Segment activation to Azure

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Question # 33

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

A.

Incremental

B.

Manual refresh

C.

Partial refresh

D.

Full refresh

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Question # 34

Which two dependencies need to be removed prior to disconnecting a data source?

Choose 2 answers

A.

Activation target

B.

Segment

C.

Activation

D.

Data stream

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Question # 35

Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

A.

Marketing Cloud activations apply a frequency cap and limit the number of records that can besent in an activation.

B.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If theindividual does not have a related Contact Point, it will not be activated.

C.

Marketing Cloud activations automatically suppress individuals who are unengaged and have notopened or clicked on an email in the last six months.

D.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.

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Question # 36

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

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Question # 37

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.

Several segments and activations depend upon calculated insights from the updated data in order to

maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the

scheduled activations?

A.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insightsand segments before the activations are scheduled to run.

B.

Set a refresh schedule for the calculated insights to occur every hour.

C.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

D.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

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Question # 38

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

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Question # 39

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment.

Which feature should the consultant use to solution for this use case?

A.

Flow

B.

Report

C.

Activation alert

D.

Dashboard

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Question # 40

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based onthe new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attributeFund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add relatedattribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

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Question # 41

A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.

How should a consultant fulfill this requirement within Data Cloud?

A.

Create a streaming insight with a data action.

B.

Use formula fields when ingesting at the data stream level.

C.

Create one batch data transform per data stream.

D.

Create one batch data transform that creates a new DLO.

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Question # 42

A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.

How should a consultant ingest and map this data in Data Cloud?

A.

Use a data transform to consolidate the data into one DLO and them map it to the individual and Contact Point Email DMOs.

B.

Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.

C.

Ingest the data into two DLOs and then map to two custom DMOs.

D.

Ingest the data into one DLO and then map to one custom DMO.

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Question # 43

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

A.

Data Cloud

B.

External Activation Target

C.

Marketing Cloud Personalization

D.

Marketing Cloud

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Question # 44

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.

Which statement is true in this situation?

A.

The target field will throw an error and store null values.

B.

The target field will be able to hold both types of values.

C.

The target field will only hold the time part and ignore the date part.

D.

The target field will only hold the date part and ignore the time part.

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Question # 45

A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.

What should the consultant recommend to filter the segments by to accomplish this?

A.

User preferences for marketing outreach

B.

Geographical divisions

C.

Marketing Cloud Journeys

D.

Business units

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Question # 46

Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.

1. Propensity to purchase

2. Has active membership

3. Work email address

Which data types should the consultant use when ingesting this data?

A.

Number, Text, URL

B.

Percent, Boolean, Email

C.

Number, Boolean, Text

D.

Percent, Number, Email

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Question # 47

A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?

Choose 3 answers

A.

Direct attributes

B.

Data stream attributes

C.

Calculated Insights

D.

Related attributes

E.

Streaming insights

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Question # 48

A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.

For activation membership, which object should the consultant choose?

A.

Data Model Object

B.

Data Activation Object

C.

Data Segmentation Object

D.

Data Lake Object

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Question # 49

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

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Question # 50

Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.

EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.

Which statement describes the cause of this issue?

A.

The EMEA sales reps have not been assigned to the profile associated with the APAC data space.

B.

The APAC data space is not associated with any permission set.

C.

The APAC data space Is not associated with any profile.

D.

The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

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