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1D0-623 Social Media Strategist Question and Answers

Question # 4

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

A.

The owner of the site uses the contact information to sell them services from other companies he owns

B.

The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

C.

The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

D.

The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

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Question # 5

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

A.

Ignore the other sites because his primary audience does not participate on them.

B.

Hire someone to create and maintain his online presence on other social media sites.

C.

Create placeholder pages that redirect visitors to his Web site or other social media sites.

D.

Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

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Question # 6

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

A.

Marital status, customer income and brand loyalty

B.

Age of their customers, customer income and gender

C.

Geography, favorite activities and customer income

D.

Gender, personality and geographic segment

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Question # 7

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A.

It creates a social character that is engaging the community.

B.

So that followers from one platform will automatically become followers on another platform.

C.

So that others can manage the accounts when someone leaves.

D.

It improves brand recognition.

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Question # 8

A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;

A.

crowdrising.

B.

crowfunding

C.

crowsouring

D.

crowshapping

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