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Salesforce-Media-Cloud Media Cloud Accredited Professional (AP-217) Question and Answers

Question # 4

A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.

What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?

A.

Modification on integration procedure is not needed since this is through middleware and the existing named credential is not utilized.

B.

Implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure.

C.

Create a new authentication provider with custom metadata and use it within a named credential.

D.

Create a remote action in the integration procedure that calls a custom Apex Class.

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Question # 5

In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

A.

Create line items, create order, approve order, activate order, add creative

B.

Create order, create line items, add creative, approve order, activate order

C.

Create line items, create order, add creative, approve order, activate order

D.

Create order, create line items, approve order, activate order, add creative

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Question # 6

What are two roles of Marketing Cloud Intelligence in Media Cloud?

Choose 2 answers

A.

Campaign reporting using Media Cloud and Ad Server data

B.

Acts as a customer data platform

C.

Campaign performance using Media Cloud and Ad Server data

D.

Acts as a data lake for customer data insights

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Question # 7

Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

A.

Advertising Sales Management PSL

B.

OmniStudio Admin

C.

Subscriber Lifecycle Management PSL

D.

Communications Cloud Digital Experience user PSL

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Question # 8

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.

Which system should the Consultant use to achieve this?

A.

Custom Ad Server

B.

Google Ad Manager

C.

Tableau

D.

Marketing Cloud Intelligence

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Question # 9

A Sales Executive creates a quote. When the quote status is changed to Client Approved, it should automatically be submitted for approval. The approver needs to be a queue instead of an individual Salesforce user.

How can this be achieved in the system?

A.

Invoke Approval Process created on individual QuoteLineItem and keep Queue as Approver.

B.

Invoke Approval Process created on Opportunity linked to the Quote and keep Queue as Approver.

C.

Invoke Approval Process created on a custom object having lookup to Quote and keep Queue as Approver.

D.

Invoke Approval Process on Quote and keep Queue as Approver.

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Question # 10

Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.

What does a Consultant need to create in Salesforce to specify the callout URL?

A.

Named Credential

B.

Connected App

C.

Custom Metadata

D.

Auth. Provider

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Question # 11

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

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Question # 12

A customer has a requirement to allow the Operations team to edit Quote records in order to perform ‘Create and Submit Order’ action only when the corresponding opportunity has reached a specific status called ‘Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.

How should a Consultant solve this requirement with minimal customization?

A.

Configure role hierarchy, such that the Operations team is higher than the Sales users in the same hierarchy group.

B.

Sales users will use manual sharing in order to share order records once Opportunity status is 'Closed Won’.

C.

Configure a criteria-based sharing rule to share order records once Opportunity status is ‘Closed Won’.

D.

Share order records programmatically using Apex whenever Opportunity status is ‘Closed Won’.

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Question # 13

Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?

Choose 2 answers

A.

Quote

B.

Media Plan Placement

C.

Ad Creative Size Type

D.

Contract Line Item

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Question # 14

A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.

Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Choose 2 answers

A.

Tableau

B.

Ad Manager

C.

Marketing Cloud Intelligence

D.

CRM Analytics

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Question # 15

During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?

Choose 2 answers

A.

Check if creatives are loaded in GAM.

B.

Create order in GAM.

C.

Associate the creatives to a line item in GAM.

D.

Check availability of inventory in GAM.

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Question # 16

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.

In which two ways can a Consultant obtain both planned and actual revenue amounts?

Choose 2 answers

A.

Planned revenue from Media Cloud and actuals from Ad Server

B.

Planned revenue and actuals from Media Cloud

C.

Planned revenue from Ad Server and actuals from Media Cloud

D.

Planned revenue and actuals from Ad Server

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Question # 17

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?

Choose 2 answers

A.

Ad Quote Line

B.

Quotes

C.

Order

D.

Media Content Title

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Question # 18

A CTO of a B2B advertising publishing company asked an Administrator who worked on making the Media Cloud application live, for their help in monitoring the real-time information on system performance and security.

Where can the Administrator find this information?

A.

trust.salesforce.com

B.

system.salesforce.com

C.

media.salesforce.com

D.

monitor.salesforce.com

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