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PEGACPDC25V1 Certified Pega Decisioning Consultant 25 Question and Answers

Question # 4

U+ Bank, a retail bank, has recently implemented Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.

As a decisioning architect, how do you recommend the bank implements this requirement?

A.

Create an external email treatment and use Customer Decision Hub to design the email.

B.

Create an Internal email treatment and use Customer Decision Hub to design the email.

C.

Create an internal email treatment and import the email content HTML.

D.

Create an external email treatment and use an external tool to design the email.

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Question # 5

MyCo, a telecom company, wants to introduce a new group of offers called Tablets for all customers. As a decisioning architect, which two valid actions do you create? (Choose Two)

A.

5% discount on the price

B.

Tablet operating system

C.

Tablet serial number

D.

Netflix subscription for 12 months

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Question # 6

What does a dotted line from a "Group By" component to a "Filter" component mean?

A.

There is a one-to-one relationship between the "Group By" and the "Filter" components.

B.

To evaluate the "Group By" component, the "Filter" component is evaluated first.

C.

A property from the "Group By" is referenced by the “Filter" component.

D.

Information from the "Group By" is copied over to the "Filter" component.

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Question # 7

U+ Bank, a retail bank, uses the Business Operations Environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.

For each task, select the correct portal in which you initiate the change request based on best practices.

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Question # 8

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.

If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

A.

Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments.

B.

Create an action with a flow that contains two Send Email shapes, one for each email. Set appropriate wait times between the shapes.

C.

Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies.

D.

Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email.

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Question # 9

U+- Bank has recently implemented Pega Customer Decision Hubâ„¢. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, enabled the web channel, and defined a new real-time container trigger in the Next-Best-Action Designer

What else do you configure for the new treatments to be present in the next-best-action recommendations?

A.

Change the generated decision strategy.

B.

Create a channel strategy specifically for web.

C.

No need to do anything. The strategy is auto-generated.

D.

Modify the Next-Best-Action Framework strategy to cater to the new web channel.

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Question # 10

A revision manager needs to deploy changes from the business operations environment to production. The NBA Specialist has completed all build tasks and validated the generated artifacts. The team lead has promoted the change request to the revision manager for deployment processing.

Which step should you take to push the changes to production?

A.

Return the change request to the NBA Specialist for integration testing

B.

Access Revision Management in Pega Customer Decision Hub portal, review the change request, and push to deployment

C.

Create a new change request to specifically address the deployment step

D.

Deploy the change request to production before closing It in 1:1 Operations Manager

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Question # 11

U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.

For each task, select the correct portal in which you perform the build tasks based on best practices.

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Question # 12

MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.

As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?

A.

Increase the business weight of the MyFone 14 Pro offer.

B.

Increase the starting propensity of the MyFone 14 Pro offer.

C.

Increase the context weight of the MyFone 14 Pro offer.

D.

Increase the business value of the MyFone 14 Pro offer.

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Question # 13

The development team at U+Bank wants to create multiple test personas for their new engagement strategy quickly. A team member suggests using Pega GenAI features instead of creating a manual persona to improve efficiency and speed up the testing process.

Which advantage does Pega GenAI provide when creating personas compared to manual creation?

A.

Pega GenAI creates personas that do not require validation or review after generation.

B.

Pega GenAI allows describing persona traits by using natural language to speed up creation.

C.

Pega GenAI removes the need to configure channel context during persona testing.

D.

Pega GenAI automatically builds engagement policies for every persona it creates.

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Question # 14

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubâ„¢ on Its website to promote new offers to each customer.

Place the events in the sequential order.

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Question # 15

U+ Bank is designing a customer journey to increase credit card usage among new customers. The journey includes several stages with specific actions triggered by customer behavior. The bank wants to ensure that customers receive the most relevant actions based on their engagement.

Which stage arbitration option should the NBA Specialist select to ensure that customers always progress in the journey without reverting to previous stages?

A.

All Issues and All Groups.

B.

Rightmost eligible stage.

C.

Eligible stage with the highest priority action.

D.

Forward progress (no backwards).

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Question # 16

U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.

As a decisioning architect, how do you recommend the bank implements this requirement?

A.

Create an external email treatment and use an external tool to design the email.

B.

Create an external email treatment and use Customer Decision Hub to design the email.

C.

Create an internal email treatment and import the email content HTML.

D.

Create an internal email treatment and use Customer Decision Hub to design the email.

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Question # 17

What is the name of the property that the system computes automatically when you use an Adaptive Model decision component?

A.

Order

B.

Propensity

C.

Rank

D.

Priority

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Question # 18

U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.

What action does the bank need to take to achieve this business requirement?

A.

Enable increasing stage upweighting for the second stage of the journey.

B.

Upweight the propensity by adding more predictors that fit the target customers and repeat this process over time.

C.

Enable increasing stage upweighting for the first stage of the journey.

D.

Enable constant stage upweighting for the second stage of the journey.

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Question # 19

U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.

2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?

A.

Paul rejected the Reward card offer once in contact center.

B.

Paul rejected the Reward card offer once on the web channel.

C.

Paul rejected other credit card offers twice on the web channel and once in contact center.

D.

Paul rejected other credit card offers once on the web channel and once in the contact center.

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Question # 20

MyCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.

What do you configure to implement this requirement?

A.

Run the starting population segment daily.

B.

Select the Refresh the audience checkbox.

C.

Select a different audience sample with a similar profile.

D.

Trigger an external Extract-Transform-Load (ETL) process.

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Question # 21

As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.

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Question # 22

U+- Bank uses Pega Customer Decision Hub'" for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.

Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

A.

Engagement policies

B.

Business levers

C.

Contact policies

D.

Context weighting

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Question # 23

Acme Retail uses Pega Customer Decision Hubâ„¢ to present various offers to its customers. The company notices that some high-value customers are not receiving any offers. The marketing team wants to identify these underserved customers.

Which tool in Pega Customer Decision Hub can Acme Retail use to identify segments of customers who are not receiving relevant offers?

A.

Scenario Planner

B.

Application Overview

C.

CDH Assistant

D.

Value Finder

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Question # 24

l)+ Bank uses Pega Customer Decision Hubâ„¢ to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.

The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?

A.

Change the cutoff value in the Results tab of the scorecard decision component.

B.

Change in the strategy the condition from .pxSegment <=175 to .pxSegment <=200.

C.

Map the score value in the decision strategy to <=200.

D.

Change the cutoff value in the Results tab of the scorecard model.

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Question # 25

As a decisioning architect, you advise the board on the business issues for which they must use the Next-Best-Action strategy. Which three business issues do you recommend? (Choose Three)

A.

Resource Planning

B.

Service

C.

Retention

D.

Collections

E.

Accounting

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Question # 26

A financial services company has implemented always-on outbound campaigns for three credit card offers: Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.

Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?

A.

Individually for each action

B.

As a group for the context (output all actions)

C.

Sequential action delivery mode

D.

Return any action that does not exceed constraint

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Question # 27

You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.

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Question # 28

A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?

A.

Suppression rules

B.

Outbound channel limits

C.

Applicability rules

D.

Volume constraints

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Question # 29

As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.

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Question # 30

MyCo, a telecom company, developed a new data plan group to suit the needs of its customers. The following table lists the three data plan actions and the criteria that customers must satisfy to qualify for the offer:

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Question # 31

What does a dotted line from a "Group By" component to a "Filter" component mean?

A.

To evaluate the "Group By" component, the "Filter" component is evaluated first.

B.

There is a one-to-one relationship between the "Group By" and the "Filter" components.

C.

Information from the "Group By" is copied over to the "Filter" component.

D.

A property from the "Group By" is referenced by the "Filter" component.

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Question # 32

U+ Bank, a retail bank, uses the Business Operations Environment to perform business changes. The team members of the Business Content team and Enterprise Capabilities team perform several roles in the change management process.

Select each role on the left and drag it to the task descriptions to which the role corresponds on the right.

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Question # 33

U+ Bank wants to use Pega Customer Decision Hubâ„¢ to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.

To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best-Action Designer? (Choose Two)

A.

Define the starting population.

B.

Enable a web channel.

C.

Map the real-time container to a business structure level.

D.

Add contact policy rules.

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