MCE Marketo Certified Expert Exam Question and Answers

What is a reason to include a text version with an HTML one when sending an email?

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

Where is the setting to enable Progressive Profiling when designing a form found?

What should be used to make program acquisition automatic?

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Which two asset types can be used in an engagement program stream? (Choose two.)