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CInP Certified Innovation Professional (CInP) Question and Answers

Question # 4

In some cases, what success looks like for an Innovation Team is to actually be able to force a new innovation concept to fail early on, rather than much later on, thereby saving the business much wasted effort, time, and money. Accordingly, Project Leaders have to advocate within their teams a mentality of ____.

A.

“failure is better than success”

B.

“failure is cool”

C.

“fail once and for all”

D.

“fail fast / fail early”

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Question # 5

The title " Intrapreneur " first appeared in a 1978 paper by Gifford and Elizabeth Pinchot, who defined an Intrapreneur as dreamers who do.

Select one correct answer from the list:

A.

Tinkerers who believe

B.

Winners who dream

C.

Creatives who act

D.

Dreamers who do

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Question # 6

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

A.

The particular outcome each segment seeks

B.

Various demographic factors

C.

Their lifestyles

D.

Their tastes—what they like and dislike

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Question # 7

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

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Question # 8

In running a Pilot (associated with Stage 5 of the GIMI InMS), the scale of the pilot, and the level of " maturity " of the offering will often be a function of what?

A.

The dictates of the business ' executive management team.

B.

The eagerness of the Innovation Team driving the project.

C.

The size and age of the business, the industry it is in, and what high-value brands it does or does not own that it needs to protect.

D.

The breadth and depth of the business ' portfolio of offerings, as well as how many different brands it has.

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Question # 9

Studies have proven that more – not less – ____ make for better creativity and more creative outcomes.

A.

people

B.

rules

C.

degrees of freedom

D.

constraints

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Question # 10

Innovation Tournaments are internal competitions where teams of peers work together to identify a new opportunity for the business, develop a relatively complete and well-thought-out business plan for it, and then pitch it to an internal venture board, generally in order to get funding for taking the concept further, understanding that concepts which prove strong enough may ultimately make their way all the way through to final implementation, thereby providing an excellent method for surfacing and funding non-core, and potentially breakthrough or disruptive, business innovations.

Select one correct answer from the list:

A.

Hackathons

B.

Business Plan Competitions

C.

Innovation Jams

D.

Innovation Tournaments

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Question # 11

The second step for projects in the Front End is for the team to engage in further exploration and discovery work. This is aimed at gaining additional insights into both the problem space and the solution space they are dealing with.

Select one correct answer from the list:

A.

Engage in further ideation and design work

B.

Engage in crowdsourcing to uncover external insights

C.

Engage in further study of the business’ capabilities

D.

Engage in further exploration and discovery work

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Question # 12

Design Methods bring Design Thinking to life by allowing teams to study problems and evaluate potential solutions.

Select one correct answer from the list:

A.

Study problems and evaluate potential solutions

B.

Study users and evaluate potential trends

C.

Study markets and evaluate potential strategies

D.

Study markets and evaluate potential opportunities

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Question # 13

In the sixth and final step of the GIMI Breakthrough Innovation Method - Realization - teams invest the time and effort needed to define detailed brand, product, design, and commercialization strategies for the concept they have been working on, all of which become a part of their formal business plan, which is in turn used by the business to make a decision on what?

A.

Whether or not to recognize this team for coming up with the concept.

B.

Whether or not to invest in full development and commercialization of this concept.

C.

Whether to invest in a major or minor marketing campaign for the concept.

D.

Whether or not to make other stakeholders aware of this concept.

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Question # 14

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding its Innovation Pipeline with new projects that allow the business to achieve what?

A.

Year-over-year cost reductions

B.

The lowest possible risk exposure

C.

The best possible marketing campaigns

D.

Strategically important growth initiatives

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Question # 15

Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.

Select one correct answer from the list:

A.

Refuse to own the project, and thus drop it and let it die

B.

Complain to the business’ senior leadership

C.

Decide that innovation just doesn’t work

D.

Charge the Innovation Group for its time

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Question # 16

" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

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Question # 17

____ people make for good Innovation Team members because they love trying out new business ideas.

A.

Reckless

B.

Highly entrepreneurial

C.

Power-hungry

D.

Inherently brilliant

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Question # 18

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely ____.

A.

challenging, accumulating, and aggregating

B.

provoking, picking, and clustering

C.

mocking, choosing, and lumping

D.

asking, gathering, and sorting

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Question # 19

Market Scouting is used to search out and find new markets where a business can do what?

Select one correct answer from the list

A.

Apply its existing technology and offerings.

B.

Sway people to buy its brand.

C.

go in and dominate the market.

D.

spread itself out so as to play things safe.

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Question # 20

Venture Scouting is used to search out and find new startup ventures a business can invest in - a practice known as _____.

A.

New Venture Hedging

B.

Strategic Acquisitions

C.

Private Equity

D.

Corporate Venturing

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Question # 21

In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.

Select one correct answer from the list:

A.

Make fiscally conservative assumptions

B.

Accept reality as it really is

C.

Fall back on statistics, which they can easily frame to their needs

D.

Choose whichever ideas they feel will sell the most

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Question # 22

It has been demonstrated in numerous studies that the collective wisdom of a large group can often produce noticeably better insights and ideas than the more limited perspective of a narrow group, especially when considering that those on the outside assume the _____ perspective of a situation, while those on the inside assume the _____ perspective of the situation — these two perspectives producing very different outcomes.

A.

public’s / managers’

B.

executives’ / workers’

C.

customers’ / CEOs’

D.

market’s / business’

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Question # 23

Success with _____ in an organization usually comes down to one thing — its ability to drive and sustain engagement in its enterprise innovation program.

A.

top-down innovation

B.

operational excellence

C.

creating a culture of innovation

D.

bottom-up, participatory innovation

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Question # 24

Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.

Select one correct answer from the list:

A.

A clear center point to focus on and boundaries in which to channel their efforts

B.

A clear sense of purpose to drive toward, and no boundaries to worry about—so that they achieve maximum creativity

C.

A head start in coming up with breakthrough solutions

D.

An inner goal to concentrate on and an outer bounds to stay clear of

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Question # 25

Brokerage Search is an activity used in Intellectual Property Research in which IP Brokers and Agents are retained to help the business find new patents they can license or buy to use in their business.

Select one correct answer from the list:

A.

IP Operative Retention

B.

Brokerage Litigation

C.

Brokerage Search

D.

Field Agent Scanning

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Question # 26

Using the third step in the GIMI Breakthrough Innovation Method - Oblique Examination - to address the solution space requires that we systematically identify whatever orthodoxies underlie ____ and deconstructively examine each one of them, asking such pointed and probing questions as " Why? " and " Why not? " about them - particularly in the context of the associated problem space.

A.

new opportunities

B.

the problem at hand

C.

current theories

D.

current solutions

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Question # 27

An Innovation Team’s story must convey a true sense of purpose in resolving their challenge, and must relate that to something that truly matters at a fundamentally human level, not just at a business level.

Select one correct answer from the list:

A.

A true sense of purpose

B.

A sense of ownership

C.

A true sense of pride

D.

A sense of wonder

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Question # 28

Stage 2 of the GInI InMS is where __________ are used to engage the organization for the purpose of having them identify new ideas and opportunities for the business.

Select one correct answer from the list

A.

games

B.

engagement plans

C.

Mechanisms of Engagement

D.

rewards

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Question # 29

In the Mid Zone of an innovation project, being able to develop a compelling business case for an opportunity with an accurate financial and strategic picture of it is important because such business cases get used by businesses for what?

Select one correct answer from the list:

A.

Their strategic priority decision making—whether to continue investing in innovation or not

B.

Their proceed/pivot decision gating—whether or not to believe the data the team is presenting

C.

Their operational decision making—whether to launch the new innovation in one market versus a different one

D.

Their go/no-go decision gating—whether or not to move forward with executing the project

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Question # 30

In the GInI Innovation Management System, the concept of " Innovation Velocity " refers to the speed at which a business can move an idea from initial conception through to market launch. What is the primary factor that Program Leaders must optimize to enhance Innovation Velocity across all phases of the innovation process?

Select one correct answer from the list:

A.

Resource allocation to ensure adequate funding and staffing

B.

Cross-functional collaboration to reduce silos and accelerate decision-making

C.

Rapid prototyping to test ideas quickly and refine them iteratively

D.

Executive sponsorship to secure top-down support and remove roadblocks

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Question # 31

Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.

Select one correct answer from the list

A.

leading the most radical and demanding innovation efforts

B.

showing off how much they know

C.

demonstrating lean thinking skills and financial acumen

D.

demonstrating leadership skills and business acumen

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Question # 32

What are the three high-level steps generally associated with a business’ Innovation Pipeline?

A.

Input / Conversion / Output

B.

Fodder / Throughput / Outcomes

C.

Start / Middle / End

D.

Entry / Passage / Exit

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Question # 33

Throughout Stage 5 of the GInI InMS, the organization will have many opportunities for feedback loops (just as in Stage 4), where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Remove, restore, or monitor

D.

Reinstate, refocus, or ignore

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Question # 34

First-Level E & S Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

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Question # 35

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely challenging, accumulating, and aggregating.

Select one correct answer from the list:

A.

Mocking, choosing, and lumping

B.

Asking, gathering, and sorting

C.

Challenging, accumulating, and aggregating

D.

Provoking, picking, and clustering

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Question # 36

In a given Innovation Project, the motivations that each stakeholder brings to the effort are known colloquially as what?

Select one correct answer from the list:

A.

Their WDALYIC.

B.

Their WILCO.

C.

Their WIIFM.

D.

Their WAEF.

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Question # 37

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

A.

A variety of languages

B.

A diversity of personalities, styles, perspectives, and capabilities

C.

A breadth of different demographics

D.

A range of intellectual capacities

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Question # 38

Design Thinking ask 3 fundamental questions about each proposed solution. The first of these - the Human element - asks what?

Select one correct answer from the list

A.

Is it acceptable to our managers?

B.

Is it viable to the business?

C.

Is it desirable to users?

D.

Is it feasible technologically?

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Question # 39

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

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Question # 40

By running a Pilot in Stage 5 of the GInI InMS, an organization is better able to manage its risks, as doing so provides a safe, cost-effective approach to learning what?

Select one correct answer from the list

A.

What the business executives think of the final offering.

B.

What the market response will be prior to going full-scale with the offering.

C.

Whether or not the new innovation will exceed the profit targets set for it.

D.

Whether or not the new innovation will get lots of media buzz.

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Question # 41

In order for the business ' Evaluation Group to be able to evaluate new innovation ideas and opportunities in Stage 3 of the GInI InMS, they must have what, so that they can know whether or not an idea has potential merit?

Select one correct answer from the list

A.

Ownership over the business ' Innovation Strategy.

B.

Knowledge of the Chief Innovation Officer ' s favorite types of projects.

C.

Fresh market intelligence.

D.

A well-defined technology roadmap

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Question # 42

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

A.

An accurate Gantt Chart

B.

A project post-mortem

C.

Pass the final decision gate

D.

A highly detailed project plan with several layers of approvals

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Question # 43

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

A.

The business ' bottom line.

B.

The business ' Sales Pipeline.

C.

The business ' competitive intelligence.

D.

The business ' Innovation Pipeline.

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Question # 44

The third step in the GIMI Breakthrough Innovation Method - Oblique Examination - involves ____ a current business model or value proposition, examining and testing each of its underlying assumptions, and then ____ it in a very new way based on those insights.

A.

studying / reimagining

B.

deconstructing / reconstructing

C.

questioning / answering

D.

taking / critiquing

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Question # 45

Brainstorming, also known as Structured Ideation, is a process where teams do what to generate novel new ideas? "

Select one correct answer from the list:

A.

Tell compelling stories to one another.

B.

Challenge each other to individually come up with the best ideas.

C.

Pool their collective intelligence.

D.

Crowdsource new ideas from the public.

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Question # 46

Qualitative studies are generally conducted in one of two ways—either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

Select one correct answer from the list:

A.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest

B.

Going out into the field and taking pictures of random subjects doing random things

C.

Going door-to-door to conduct user surveys

D.

Setting up kiosks that ask people to answer a survey on the spot

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Question # 47

Innovation Professionals are called upon to use their creativity in order to resourcefully arrange things in new ways to arrive at some desired new end point.

Select one correct answer from the list:

A.

Their analytical abilities

B.

Their imagination

C.

Connecting the dots

D.

Their creativity

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Question # 48

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a preliminary business can compare the different opportunities against one another and then ______.

Select one correct answer from the list:

A.

rank them for later consideration.

B.

report those results to all of the affected stakeholders in the business.

C.

decide whether or not to continue investing in Innovation.

D.

select the most promising ones.

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Question # 49

Innovation Managers serve as the business ' ____ in driving their innovation program.

A.

only real hope

B.

first line of leadership

C.

point of accountability

D.

second-tier fallback

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Question # 50

Program Leaders must take explicit steps using _____ to drive ongoing sustained engagement in the business ' innovation program.

A.

reinforcement mechanisms

B.

structural mechanisms

C.

enabling devices

D.

support structures

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Question # 51

As an Innovation Professional, you are a primary contributor to a program of what in your business?

A.

Ongoing continuous improvement

B.

Outstanding marketing campaigns

C.

Sustained innovation output

D.

Radical breakthrough innovations

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Question # 52

Stage 4 of the GInI Innovation Management System is called _____ and defines the business’ _____.

A.

Selection / Innovation Funnel

B.

Initiation / Innovation Pipeline

C.

Capture / Innovation Dragnet

D.

Structure / Innovation Framework

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Question # 53

The purpose of a business is what?

Select one correct answer from the list

A.

To create value for its different stakeholders.

B.

To grow to a large enough size that it can influence society.

C.

To make money, in the form of profit.

D.

To develop and sell good products and services.

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Question # 54

____ are prototypes used to simulate a customer experience and/or the immersive environment in which that experience is intended to take place.

A.

Customer Prototypes

B.

Behavioral Prototypes

C.

Experience Prototypes

D.

Works-Like Prototypes

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Question # 55

Context in the GIMI Breakthrough Innovation Method (the first step) gives a team ____ toward a particular outcome.

A.

A clear center point to focus on and boundaries in which to channel their efforts.

B.

A clear sense of purpose to drive toward, and no boundaries to worry about – so that they achieve maximum creativity.

C.

An inner goal to concentrate on and an outer bounds to stay clear of.

D.

A head start in coming up with breakthrough solutions.

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Question # 56

Because “The Questioner” has a natural curiosity that drives them to ask lots of probing questions about a situation, they are usually best suited for which phase of innovation work?

A.

The Mid Zone.

B.

The Front End.

C.

All phases.

D.

The Back End.

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Question # 57

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

A.

Realize its return on the investment.

B.

Reward the team that launched the offering.

C.

Relax and enjoy the benefits for the next several years.

D.

Be able to tout how innovative it is.

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Question # 58

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

A.

Market Research, Brainstorming, and Reduction

B.

Design Research, Concepting, and Distillation

C.

User Research, Ideation, and Distribution

D.

Design Insights, Experimenting, and Incubation

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Question # 59

Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Reinstate, refocus, or ignore

D.

Remove, restore, or monitor

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Question # 60

____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

A.

Innovation Kits

B.

Creativity Starter Packs

C.

Imagination Care Packages

D.

Ideation Bundles

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Question # 61

Hard Research generally consists of two areas, namely Technology Research & Development and Intellectual Property Research.

Select one correct answer from the list:

A.

Theoretical Science and Journal Publication

B.

Scientific Discovery and Engineering Design

C.

Technology Research & Development and Intellectual Property Research

D.

Psychology Research & Development and Real Property Research

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Question # 62

The fourth major step of the Design Thinking process is called what?

A.

Value Creation

B.

Value Definition

C.

Problem Exploration

D.

Problem Clarity

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Question # 63

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

A.

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.

Give their brand " street cred " for being truly innovative

C.

Gain extensive free marketing for their radical new innovations

D.

Generate extra revenue on the side to augment their main sources of revenue

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Question # 64

In the fourth step in the GInI Breakthrough Innovation Method—Synthesis & Capture—teams conceptually define and document the details around any number of new solution concepts, including any feature mixes they require.

Select one correct answer from the list:

A.

New value propositions, including any market niches they are aimed at

B.

New value models, including any technologies they rely on

C.

New business models, including any regulatory approvals they require

D.

New solution concepts, including any feature mixes they require

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Question # 65

Innovation Teams – if they are to be effective – must learn to use storytelling as their primary medium for doing what?

A.

Casting a compelling vision and getting others to buy in to that vision.

B.

Convincing the financial stakeholders in the business that numbers are not all that important.

C.

Showing the business how innovative their team is.

D.

Conveying the behind-the-scenes details of their quantitative research studies.

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Question # 66

Core Innovation Teams tend to focus exclusively on innovation projects and usually exist where in the business?

A.

Either inside a centralized innovation group or in a frontline business unit.

B.

Either inside the corporate strategy department or in a back office somewhere.

C.

Either inside a core R & D group or a core product development group.

D.

Either inside a core design group or a core market research group.

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