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AD0-E307 Adobe Campaign Standard Business Practitioner Question and Answers

Question # 4

A Practitioner’s team learns that Gmail has modified its spam filtering criteriA.

How should the Practitioner use the client console to obtain the percentage of users that have been affected by this change?

A.

use "Counters" within "Platform" selection in the Navigation hierarchy

B.

use "Aggregates" functionality within Production – Objects created automatically

C.

export the list of the recipients to Excel and create a formula to calculate the required percentage

D.

filter the Recipient dataset based on emails that contain the string "gmail" and divide by total number of

Recipients

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Question # 5

How is recurring delivery similar to a continuous delivery?

A.

Both deliveries append record to the delivery log

B.

Both deliveries can be sent multiple times

C.

Both deliveries can be modified in the delivery step

D.

Both deliveries create new delivery logs

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Question # 6

What is the required to create a predefined filter?

A.

Input form

B.

Rights on a folder of type filter

C.

Navigation hierarchy

D.

Validity period

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Question # 7

A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.

Which aspect of the campaign needs improvement?

A.

creative

B.

subject line

C.

segmentation

D.

channel selection

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Question # 8

Which two examples are appropriate for Qualitative analysis in Adobe Campaign? (Choose two.)

A.

sales by product

B.

total sales in US dollars

C.

average basket

D.

most popular email domains

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Question # 9

How would you send a proof to the “Holiday Marketing Team” list for approvals?

A.

Select the email addresses from the recipient table

B.

You cannot send the proof to the lists

C.

Select the list from the send a Proof menu

D.

Enter the email addressed into the “To:” line

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Question # 10

How would you ensure a delivery is NOT sent to multiple recipients with the same email address?

A.

Place a deduplication activity prior to the delivery

B.

Place a union activity prior to the delivery

C.

Place a change dimension activity prior to the delivery

D.

Place a split activity prior to the delivery

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Question # 11

What is the benefit of using the direct mail delivery step instead of a data extraction step?

A.

The delivery step allows for personalization

B.

The delivery step logs data to contact history

C.

The delivery step sends the file to the configured vendor.

D.

The delivery step allows for a preview of the direct mail piece.

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Question # 12

An email and direct mail is sent with the below recipient as the target. Their blacklist is shown below.

Which recipients receive deliveries and by which channel?

A.

Email: B,D; Direct Mail: A,B,C,D

B.

Email: A,C; Direct Mail:

C.

Email: D; Direct Mail: C,D

D.

Email: A,B,C; Direct Mail: A,B

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Question # 13

Which is mandatory when creating a new campaign?

A.

Label

B.

Start date

C.

Plan

D.

Channel

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