Salesforce-AI-Specialist - Salesforce Certified AI Specialist Exam

When usingPrompt Builderin a Salesforce org, the correct process involves several important steps:

Select the appropriate prompt template typebased on the use case.

Develop the promptwithin theprompt workspace, where the template is created and customized.

Select CRM-derived grounding datato be dynamically inserted into the prompt, ensuring that the AI-generated responses are based on accurate and relevant data.

Pick the model to usefor generating responses, either using Salesforce's built-in models or custom ones.

Test and validatethe generated responses to ensure accuracy and effectiveness.

Option Bis correct as it follows the proper steps for usingPrompt Builder.

Option AandOption Cdo not capture the full process correctly.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

Universal Containersshould use aPredictive modelto decide which of the three emails to send based on the customer'slifetime value scoreandmarket segment. Predictive models analyze data to forecast outcomes, and in this case, it would predict the most appropriate email to send based on customer attributes. Additionally, predictive models can provideexplainabilityto show why a certain email was chosen, which is crucial for UC’s requirement to explain the decision-making process.

Generative modelsare typically used for content creation, not decision-making, and thus wouldn't be suitable for this requirement.

Predictive modelsoffer the ability to explain why a particular decision was made, which aligns with UC’s needs.

Refer toSalesforce’s Predictive AI model documentationfor more insights on how predictive models are used for segmentation and decision making.

The"Create Close Plan"feature is designed to help sales reps by providingAI-generated strategies and stepsspecifically focused on closing deals. This feature leverages AI to analyze the current state of opportunities and generate a plan that outlines the actions, timelines, and key steps required to movedeals toward closure. It aligns directly with the sales team’s need to meet quotas by offering actionable insights and structured plans.

Find Similar Deals(Option A) helps sales reps discover opportunities similar to their current deals but doesn’t offer a plan for closing.

Create Account Plan(Option B) focuses on long-term strategies for managing accounts, which might include customer engagement and retention, but doesn’t focus on deal closure.

Salesforce AI Specialist References:For more information on using AI for sales, visit:https://help.salesforce.com/s/articleView?id=sf.einstein_for_sales_overview.htm