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Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud Consultant Exam (SP23)

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Marketing-Cloud-Consultant Questions and Answers

Question # 1

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

• The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

• A Customer Reference DE is updated daily and holds subscriber information.

• The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

• If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

A.

Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B.

File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >

Query Activity for file two > Data Extension Entry

C.

File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D.

Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Question # 2

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

A.

What the offer will be

B.

When to send the email

C.

Who the offer come from

D.

How to determine engagement

Question # 3

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

A.

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

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