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MB-260 - Microsoft Customer Data Platform Specialist

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MB-260 Questions and Answers

Question # 1

You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.

Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Output data store path

B.

Output data store parameter name

C.

Web service that contains your model

D.

Entity name

Question # 2

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

B.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

C.

The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.

D.

The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

Question # 3

You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation. Individual consumers are the primary target audience.

You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.

You need to improve the match results before your marketing team starts using the system.

Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A.

Enhanced addresses provided by Microsoft

B.

Identity provided by LiveRamp AbihTec

C.

Enhanced company data provided by Microsoft

D.

Azure Maps provided by Microsoft

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