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E2 - Managing Performance

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E2 Questions and Answers

Question # 1

In terms of Porter's Diamond model, a DEMAND condition as applied to the brewing industry in Germany would be which of the following?


German consumers are loyal and enthusiastic about German beer, and are keen to purchase new products. 


Germany has a network of firms and suppliers that support each other in becoming stronger in the brewing industry.


Germany has a number of strong foreign competitors in the brewing industry.


Germany possesses a number of secret recipes in brewing that are not available to foreign competitors.

Question # 2

According to Kotter's process of change, what is the purpose of building a guiding coalition?


To give the change direction and focus.


To ensure all key stakeholders are brought into the process.


To communicate the long-term vision and strategy.


To enable actions by removing barriers.


To cement the change in the culture of the organisation.


To generate short-term wins.

Question # 3

Porter's Value Chain model is divided into two main categories. From the choices below identify the TWO categories:


Operational activities


Marketing and Sales activities


Primary Activities


Procurement Activities


Support Activities


Outbound logistics

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